I am a User Experience (UX) and UI Designer, strategist, and creative problem-solver with a background in marketing and localisation. I’m currently working on starting Curlita, an app that helps women find less chemically modified hair products for their beauty routine.
My mission: to help people tell their stories and help providers focus on the work they love through thoughtful UX design & research and close collaboration with fun, talented people.
I have led projects that have worked together to design mobile and web products intended for use by a variety of stakeholders (in fashion, accessibility and blockchain).
How I work
I work as a UX designer synthesizing the needs and goals of users, product managers, marketing and salespeople, user researchers, writers, localisers, developers and testers to ensure the best possible visual design and user experience.
I love to collaboratively sketch, brainstorm, interview users, talk to stakeholders, solve problems, manage project details, and work closely with a team.
I love design research: competitive analysis, usability testing …
Differences make a Difference
Besides my career in Design, I am proud advocate of women in tech. I have founded and I managed Ladies that UX Dublin Chapter since 2017.
According to a MIT study diversity improves performance, morale, and the end product. More women working in tech, especially as engineers and designers mean improving software that can service society as a whole.
He who writes history makes history
Women in tech are under-represented, often underpaid, passed for promotions and faced with every day sexism. Women are also more likely to leave the industry within a year compared to their male counterparts which makes having role models at the C- level difficult.
Want to see my portfolio? Click here 👉
+October’ 18: Hosted by 3rd Blockchain for Finance Conference, Europe Panel about “Lunch & learn: Diversify your investment portfolio, how are you managing your talent risks?”
+ August’ 18: Hosted by Ladies that UX Dublin at Workday,Dublin – ” Accessiblity in UX”
+ August’ 18: Hosted by Women in Blockchain Meetup – “Design Principles for Blockchain”
+ July’ 18: Hosted by Google Developers Dublin – “Principles of design for Blockchain”
+ May’ 18: Hosted by Workday – Women in Tech Summit 2018 – Panel about my experience as a female leader in Tech.
+ May’ 18: Hosted by CodePlus –CodePlus, a project to attract female secondary school students into CS – Panel about my experience working in the tech sector.
+ November’ 17: Hosted by ESPC17 – European Sharepoint – Intro talk about Girls in Tech Dublin.
+ October’ 17: Hosted by 404event in Dublin – Intro talk about Ladies that UX in Dublin.
+ April ’16: Hosted by Codess / Microsoft – Future of Cloud computing Modern Design UX.
+ Feb ’16: Hosted by Women Who Code – Talk and interactive session about UX.
- Nomination for Digital Leader of the year 2018 through Women in IT awards, November 2018.
- Interview for the DailySlog, a community for all women in the workplace to discuss, debate and take inspiration from the daily challenges and joys we experience in our careers, link: What is Blockchain anyway?
- Dublin Tech Summit interview: Girls in Tech creative director Luana Cavalcanti
- Ladies That UX on women in design and diversity
- The Top 20 Marketing Influencers in LATAM
- Ten Brazilians Outside Brazil on Being Brazilian
Besides that I also have a blog about my expat life in Ireland (which I update sometimes).