About me

I am a User Experience (UX) and UI Designer and I also call myself a  Marketing Designer because I am a strategist, and creative problem-solver with a background in marketing and localisation. I’m currently working on starting RemoteShe, a platform for women to network about remote work issues, including relocation, jobs and so on.


My mission: to help people tell their stories and help providers focus on the work they love through thoughtful UX design & research (marketing research included) and close collaboration with fun, talented people.


I have led projects that have worked together to design mobile and web products intended for use by a variety of stakeholders (in fashion, accessibility and blockchain).


How I work

I work as a marketing designer synthesizing the needs and goals of users, product managers, marketing and salespeople, user researchers, writers, localisers, developers and testers to ensure the best possible visual design and user experience.

I love to collaboratively sketch, brainstorm, interview users, talk to stakeholders, solve problems, manage project details, and work closely with a team.

I love design research: competitive analysis, usability testing …

You can see my whole updated  CV here or hire me.

Differences make a Difference

Besides my career in Design, I am proud advocate of women in tech. I have founded and I managed Ladies that UX Dublin Chapter since 2017.

According to a MIT study diversity improves performance, morale, and the end product. More women working in tech, especially as engineers and designers mean improving software that can service society as a whole.

He who writes history makes history

Women in tech are under-represented, often underpaid, passed for promotions and faced with every day sexism. Women are also more likely to leave the industry within a year compared to their male counterparts which  makes having role models at the C- level difficult.

My Design Skills

Visual Design

From Photoshop, Illustrator to InDesign, I have been through banners, magazines and even medicine cartons and leaflets, you name it.

Currently working with Sketch and giving Adobe XD a try.

Prototyping

I love pen and paper sketches and using Sketch and Adobe XD to do rapid prototyping, first wireframes and then high fidelity mockups.

Then I present through Marvel or InVision App.

I also can prototype through WebFlow.

UX Research & Documentation

Everything started when I was working in marketing and everything got better when I transitioned to UX.

Personas, user scenarios, UX specs, task flows, wireframes, site maps, storyboards, taxonomies and task flows.

Coding

Designers should code?

I do know how to use GitHub and CodePen.

Project Management

Besides my previous experience as a Project Manager. I enjoy Lean UX and a well organised Trello board.

#kaban #sprints #agile

Digital Marketing

Google analytics, email & marketing automation, SEO and SEM.

Recent Speak Engagements

+ March’ 19: Hosted by Global Diversity CFP Day at Zendesk Ireland. Panel about: ”How do you plan your tech talk”

+ October’ 18: Hosted by 3rd Blockchain for Finance Conference, Europe. Panel abou:t  “Lunch & learn: Diversify your investment portfolio, how are you managing your talent risks?”

+ August’ 18: Hosted by Ladies that UX Dublin at Workday,Dublin – ” Accessiblity in UX”

+ August’ 18: Hosted by Women in Blockchain Meetup – “Design Principles for Blockchain”

+ July’ 18: Hosted by Google Developers Dublin – “Principles of design for Blockchain”

+ May’ 18: Hosted by Workday – Women in Tech Summit 2018 – Panel about my experience as a female leader in Tech.

+ May’ 18: Hosted by CodePlus –CodePlus, a project to attract female secondary school students into CS – Panel about my experience working in the tech sector.

+ November’ 17: Hosted by ESPC17 – European Sharepoint – Intro talk about Girls in Tech Dublin.

+ October’ 17: Hosted by 404event in Dublin – Intro talk about Ladies that UX in Dublin.

+ April ’16: Hosted by Codess / Microsoft – Future of Cloud computing Modern Design UX.

+ Feb ’16: Hosted by Women Who Code – Talk and interactive session about UX.

Latest Projects

Click here to access my entire portfolio.
TradeIX

TradeIX

UX/UI designer
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Curlita

Currently designing

More about me