I am a User Experience (UX) and UI Designer and I also call myself a Marketing Designer because I am a strategist, and creative problem-solver with a background in marketing and localisation. I’m currently working on starting RemoteShe, a platform for women to network about remote work issues, including relocation, jobs and so on.
My mission: to help people tell their stories and help providers focus on the work they love through thoughtful UX design & research (marketing research included) and close collaboration with fun, talented people.
I am also a woman in tech advocate. As a woman and a minority, I’m really passionate about closing the gaps in the workplace so I started coaching to help individuals put their best foot forward in their careers and that’s one the reasons that I am currently working on RemoteShe.
I have led projects that have worked together to design mobile and web products intended for use by a variety of stakeholders (in fashion, accessibility and blockchain).
How I work
I work as a marketing designer synthesizing the needs and goals of users, product managers, marketing and salespeople, user researchers, writers, localisers, developers and testers to ensure the best possible visual design and user experience.
I love to collaboratively sketch, brainstorm, interview users, talk to stakeholders, solve problems, manage project details, and work closely with a team.
I love design research: competitive analysis, usability testing …
Differences make a Difference
Besides my career in Design, I am proud advocate of women in tech. I have founded and I managed Ladies that UX Dublin Chapter since 2017.
According to a MIT study diversity improves performance, morale, and the end product. More women working in tech, especially as engineers and designers mean improving software that can service society as a whole.
He who writes history makes history
Women in tech are under-represented, often underpaid, passed for promotions and faced with every day sexism. Women are also more likely to leave the industry within a year compared to their male counterparts which makes having role models at the C- level difficult.
+ March’ 19: Hosted by Global Diversity CFP Day at Zendesk Ireland. Panel about: ”How do you plan your tech talk”
+ October’ 18: Hosted by 3rd Blockchain for Finance Conference, Europe. Panel abou:t “Lunch & learn: Diversify your investment portfolio, how are you managing your talent risks?”
+ August’ 18: Hosted by Ladies that UX Dublin at Workday,Dublin – ” Accessiblity in UX”
+ August’ 18: Hosted by Women in Blockchain Meetup – “Design Principles for Blockchain”
+ July’ 18: Hosted by Google Developers Dublin – “Principles of design for Blockchain”
+ May’ 18: Hosted by Workday – Women in Tech Summit 2018 – Panel about my experience as a female leader in Tech.
+ May’ 18: Hosted by CodePlus –CodePlus, a project to attract female secondary school students into CS – Panel about my experience working in the tech sector.
+ November’ 17: Hosted by ESPC17 – European Sharepoint – Intro talk about Girls in Tech Dublin.
+ October’ 17: Hosted by 404event in Dublin – Intro talk about Ladies that UX in Dublin.
+ April ’16: Hosted by Codess / Microsoft – Future of Cloud computing Modern Design UX.
+ Feb ’16: Hosted by Women Who Code – Talk and interactive session about UX.
- Nomination for Digital Leader of the year 2018 through Women in IT awards, November 2018.
- Interview for the DailySlog, a community for all women in the workplace to discuss, debate and take inspiration from the daily challenges and joys we experience in our careers, link: What is Blockchain anyway?
- Dublin Tech Summit interview: Girls in Tech creative director Luana Cavalcanti
- Ladies That UX on women in design and diversity
- The Top 20 Marketing Influencers in LATAM
- Ten Brazilians Outside Brazil on Being Brazilian