Luana Cavalcanti
Luana Cavalcanti

Class Notes 52 weeks of UX – The First Rule of UX

…one of the primary goals of any good designer is communicating the intended message…the one that leads to a positive user experience. The copy-writing, the color of your text, the alignment of form labels, using all-caps or going lowercase on those navigation links—even the absence of a design pattern—are all part of this communication.

Communication is the key, so should all product designer be also an expert in copy?

Knowing this, we can ask (and hopefully answer) the question, “Does this element support or contradict what I am trying to communicate to the user?” And by asking this you will find yourself refining and improving the little things; the things that often go unsaid or unnoticed, that ultimately make up the user’s experience.

Ok, here I understand all this inquisition, it’s because of research validation.

The user experience is made up of all the interactions a person has with your brand, company, or organization. This may include interactions with your software, your web site, your call center, an advertisement, with a sticker on someone else’s computer, with a mobile application, with your Twitter account, with you over email, maybe even face-to-face. The sum total of these interactions over time is the user experience.

This is a good explanation of what user experience it is really, it’s also an intersection of customer experience.

The interaction designer plans for these moments. Part of their responsibility is to make all interactions positive, and includes aspects of the software, the copy-writing, the graphics, layout, flows, physical experiences. It’s a shame when one part of the experience is top notch and another is dreadful. Cohesion is important.

User experience spans multiple practices. Let’s take an example from architecture. If an architect were hired by a deep-pocketed client to create a great user experience, they wouldn’t stop at the structure in which people live. They would pay attention to the surrounding greenery, the arc of the driveway, the views of the property at each angle…maybe even the way guests are greeted and the table is set. All of these touch-points are important parts of the larger system…the house is merely one piece of the puzzle.

John Maeda in its 2018 report mentioned how the designer role is important in society, our decisions impact people’s lives, comparing it to doctors ( which I somehow disagree in time of Coronavirus), but I agree on the effect of the user experience, when you design, you’re not designing only for a digital product, there is a complex system involved.